“Since its launch in 1989 with Queen’s “Radio Ga Ga,” M1 has been a cultural icon in Lithuania - introducing new music, shaping trends, and earning a loyal audience across generations. But as the ways people discover and engage with music continue to evolve, M1 faces a new challenge: how to remain relevant in a landscape where streaming platforms, social media, and shifting habits extend far beyond traditional radio.“ - andstudio.
I was tasked to create a headline typeface for this new era of M1. The goal was to extend the logo into the whole typeface, incorporating the heavy angle into different letters. Using only a few alternate letters we created an instant-recongnisable visual language that works best in big to medium sized headlines. Proud.