Trauma
Feb 2025
A cycling competition centered around a pure, short climb, challenging riders to push their limits in an intense and focused effort. The visual identity is anchored by a bold typographic wordmark, designed to convey a sense of tunnel vision and determination. Each event within the series is distinguished by its own unique logo symbol, inspired by the iconic features of its location. To further differentiate, colors and additional graphic elements are tied to the environment—yellow for the taxi park and green for the ‘three crosses’ park—bringing recognition and local character. Complementing these are basic racing stripes and circles representing bicycles forming the foundation of the system. While minimal in form, the elements are combined in a way that results in a striking, energetic, and highly cohesive identity.